Beauty Industry

Kalologie Skincare Wins Best Packaging Award

The Anthem Worldwide brand won an Ex Tracts award for Best Packaging at the New York International Gift Fair (NYIGF) Winter 2010 Market.

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By: Jamie Matusow

Editor-in-Chief

Anthem Worldwide, a Schawk Strategic Design Company, announced its packaging for Kalologie Skincare won an Ex Tracts award (Finalist Certificate) for Best Packaging at the New York International Gift Fair (NYIGF) Winter 2010 Market.

THE NYIGF is produced twice annually in New York City, and showcases the best lines across the home, lifestyle and gift spectrum. Ex Tracts is one of eight divisions of the NYIGF. Criteria judges considered were innovative design, creative use of materials/construction, and use of new materials/technology. One winner and two finalists were selected in each of five awards categories: Bath & Body; Beauty Accessory; Cosmetic & Fragrance; Natural/Organic and Packaging.

“It’s fulfilling to know that the work we did with Anthem Worldwide has been so highly received,” says Tracy Brennan, founder and president of Kalologie. “Our goal was to create a brand that would make our beauty products and procedures more recognized and accessible to a broader audience, and to have our Kalologie Skincare packaging shine in this competitive arena is very rewarding.”

“Ex Tracts is known as a showcase for innovation,” says John O’Meara, managing director of Anthem Worldwide’s San Francisco office. “We are very proud that our packaging design for Kalologie Skincare was awarded one of two finalists’ certificates in the Best Packaging category from more than 100 entries.”

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